This year we were guided by a simple and crazy idea at the same time: create 3500 unique piecesone for each person who crosses the finish line. No shortcuts. Cast and lacquered medals 'as in the old days'with three colours applied by hand. We said goodbye to digital to return analoguesto rediscover the pleasure of imperfection that makes each object unrepeatable.
Design 2026 tells of our sea and reefs: the Castle of Miramare seen from above, from Prosecco-Prosekso much so that it almost looks like a different building, suspended between rock and water. It is a large medal - just under 10 cm in diameter - designed not only to celebrate the competition, but nature, togetherness and fun.
Behind each specimen are real hands, slow times, patient controls. Small variations in thickness, in paint, in light: signs of living workmanshipnot mass production. What you wear around your neck is not a 'piece', it is your version of the same story.
"Being here is wonderful." Rilke said this, and it has become our way of looking at these places and this race. With this medal we want to celebrating wonder - the one that opens in a panorama, in an embrace after arrival, in a sweaty smile in front of the sea.
Every year someone asks: "Are the medals different for each competition?"
At one time yes. Today no, and not by accident. We have chosen, with thoughtfulness and true sporting spirit, one finisher medal, the same for all. Because beyond the finish line we belong to the same story but with different stories: metal does not measure kilometres, it tells of commitment and dedication.
The distinction belongs to the podium, the ITRA points and the ranking: there the performance is celebrated.
The finisher's medal, on the other hand, is the trophy of a victory with yourself, the sign of an accomplished feat. Your 15 km have the same dignity as my 105 km: being a finisher means having conquered the doubt, the climb, the wind.
It is a symbol that unites, not divides. And it is something we should all be proud of.
This is why we decided to invest in the quality of the object: a medal-trophy designed to last and to tell. We know that some people would have preferred a commercial product, perhaps with different ribbons to contrast or 'flex' against those who ran a shorter distance. Here: this medal does not speak that language, it discourages those who participate in that spirit. It rewards those who run with passion and the satisfaction of being part of a dream. And we like that very much.
3500 people, 3500 stories, 3500 different medals. When you have yours in your hand, look at it closely: you will see the mark of the person who made it, the reflection of the path you ran and a memory that no one can have identical to yours.
